Enlightened companies knows when a custom font is necessary. As the luxury ligthing products manufacture PSLab.  
Collaboration with Sander Vermeulen, Base Design Brussels.

‘God is the detail.’ This quote is generally attributed to Ludwig Mies van der Rohe. It could fit perfectly with design process of the PSLab typeface, which came to life after several exchanges, discussions, wrong directions, tiny or substantial modifications. A simple curve can change so many things in a typographic identity. So let’s be precise when we choose one.

 No standard. Everything we do is personalised. 

© All the pictures of the typeface shown here in situation are provided by courtesy of PSLab.