Marie Jo


‘Created for living and loving.’ A font modelled with care.
Collaboration with Jonas Nicollin, Base Design Brussels.


Feminine is not girly. Elegant is not swanked. Reliable is not rugged. The Belgian underwear brand Marie&Jo needed a typeface fitting its identity. Simple yet subtle. Smooth and delicate, altogether withstanding. A healthy and calm font for girls, friends, lovers, mothers. Women.


© All the pictures of the typeface shown here in situation are provided by courtesy of Base Design Brussels.