Marie Jo

‘Created for living and loving.’ A font modelled with care.
Collaboration with Jonas Nicollin, Base Design Brussels.

Feminine is not girly. Elegant is not swanked. Reliable is not rugged. The Belgian underwear brand Marie&Jo needed a typeface fitting its identity. Simple yet subtle. Smooth and delicate, altogether withstanding. A healthy and calm font for girls, friends, lovers, mothers. Women.

© All the pictures of the typeface shown here in situation are provided by courtesy of Base Design Brussels.